Virtual experiences involve search engines. Knowing this fact, you should take SEO campaigns into account since they help you obtain valuable leads. Here, I’ll provide you with a comprehensive guide to the type of SEO.
Without a doubt, various types of SEO tremendously impact the site. Before optimizing your website, you must understand them.
Search engine optimization encompasses bad and good techniques. By understanding them, you can develop a digital marketing campaign that gives your business more excellent organic results.
4 Types of SEO
Before creating a digital marketing campaign, you have to know SEO types. Also, pick the type of SEO that offers your business incredible results. Below are four main SEO types for you.
1. Black Hat SEO
This type of SEO exploits search algorithms to obtain better rankings. Furthermore, it covers strategies such as adding hidden text, buying links, copying content, using irrelevant key terms, and link spamming.
The techniques of black hat SEO drive quick results without requiring lots of work. Although they sound promising, they can ruin your business in the long term.
Undoubtedly, black hat SEO tactics optimize companies’ websites. However, if search engines discover them, your site will acutely suffer.
2. White Hat SEO
White hat SEO is a recommended way to boost search engine ranking over time. In addition to following Google’s guidelines, the techniques also generate excellent and lasting results. However, they take time. Here are some of them:
- Create a user-friendly website: An appealing and responsive site gains leads with ease.
- Publish quality content: Engaging content attracts more traffic and valuable leads.
- Speed up the site: Optimizing page speed by removing white space and conducting messy code cleanup.
- Increase social media shares: Social media can improve the site’s engagement and produce leads.
If you apply white hat SEO techniques right, the ranking of your website gets impacted when Google changes the algorithm. It only needs some adjustment.
3. Negative SEO
This type of SEO includes malicious SEO activities that decrease the ranking of the competitor’s website. Moreover, they can harm competitors’ reputations.
Negative SEO comprises black and gray hat SEO tactics such as creating negative reviews, adding unnatural links, and hacking competitors’ sites. Companies typically practice them to increase their ranks.
Unfortunately, negative search engine optimization isn’t easy to control. When you do an SEO campaign, consider monitoring it constantly to prevent unwanted drops or spikes.
4. Gray Hat SEO
As the name suggests, this SEO type belongs to a gray area. The strategies aren’t excellent for websites, but they aren’t bad.
Google doesn’t ban gray hat SEO techniques. However, they aren’t a permissible way to gain leads. Businesses use them because they’re quite affordable. Furthermore, the tactics include exchanging links, conducting paid reviews, and writing click-bait articles.
Companies use the strategies of gray hat SEO to boost their websites’ performances in search results. Keep in mind that they can develop negative results rather than help it flourish.
4 Types of SEO Services for Businesses
Talking about SEO in digital marketing, it comprises various tactics. Ahead are other SEO types to consider.
1. Technical SEO
This type of SEO helps you optimize your website’s backend. Furthermore, it focuses on technical aspects like web page speed.
Google PageSpeed Insights allows you to monitor your site speed. However, you still need to make the changes yourself.
Mobile-friendliness is also a crucial factor of technical SEO. Use a responsive website design, so your audience can enjoy a fantastic experience.
2. On-Site SEO – Type of SEO
On-site SEO techniques require companies to make changes on websites, so they can perform better. If you’re into them, try conducting keyword optimization.
Keyword research helps you find key terms before integrating them into headings, meta descriptions, and titles. Moreover, the keywords ensure your site stays visible in search results.
Optimizing the structures of a URL is also critical. Create a memorable URL structure, and therefore the audience remembers your website. In addition, you should craft the right meta descriptions and take internal linking into account.
3. Off-Page SEO
Unlike on-site SEO, this type of SEO doesn’t require optimizations on your web page. Also, it needs external factors to positively impact the website’s performance.
Off-page SEO strategies include social shares. However, social media sharing doesn’t directly increase your site’s ranking. When people share the links, they potentially give a website more relevant traffic.
Without a doubt, backlinks, brand mentions, and reviews are also crucial factors of off-page SEO. Furthermore, they invite valuable traffic to your site.
4. Voice Search SEO
This new SEO type earns popularity nowadays. It keeps growing due to the presence of devices such as Siri, Alexa, and Google Home. Moreover, it involves optimizing key terms, including slang words.
Voice search SEO lets you give your audience information quickly when they do searches verbally. Structure your content by adding crucial information and bulleted lists. Also, consider slang words since they generate direct leads.
Additional Types of SEO
Apart from principal SEO types and SEO techniques for businesses, there are additional search engine optimization services. Nowadays, companies also invest in them. Below are three other types of SEO for your business.
E-commerce SEO – Type of SEO
As the name implies, e-commerce SEO strategies ensure electronic commerce businesses find their customers better. In addition, they allow you to gain leads and conversions, so your retail business continues growing.
For those who sell products on Amazon, using Amazon SEO services is a good call. You can incorporate them into your electronic commerce SEO plan.
If you plan on attracting more local people, give local SEO a chance. Moreover, the techniques help businesses reach local customers with ease.
Local SEO is undeniably an incredible way to earn more traffic through the door of a business. It drives people from their devices into your location. Additionally, you need to optimize your map listings.
This type of SEO boosts the online presence of your company. It offers more competitive keywords too.
Enterprise SEO combines different elements of technical, off-page, and on-site SEOs. You can practice the techniques if you have many competitors that use similar key terms.
That’s my guide to the type of SEO. Moreover, various SEO services above enable you to create campaigns that provide impressive results. So, consider implementing them if you want your business to flourish.